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New Arrivals

Enjoy FLAT 40% OFF Discover the collections everyone is talking about—crafted to elevate every look with timeless elegance!

ajulfh-02
ajulfh-07
ajulfh-03
ajulfh-06
ajulfh-04
ajulfh-08
ajulfh-05
ajulfh-09

WHAT TO WEAR?

prints collection

prints collection

luxury festive

luxury festive

basic printed pret

basic printed pret

Silk grandeur

Silk grandeur

Festive Collection

Festive Collection

Print Edit

Print Edit

New Arrivals

View all in Festive
New
AJUFC-26 Embroidered Organza Unstitched 3 PcsAJUFC-26 Embroidered Organza Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-26 Embroidered Organza Unstitched 3 Pcs
New
AJUFC-21 Embroidered Chiffon Unstitched 3 PcsAJUFC-21 Embroidered Chiffon Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-21 Embroidered Chiffon Unstitched 3 Pcs
New
AJUFC-19 Embroidered Boski Silk Unstitched 2 PcsAJUFC-19 Embroidered Boski Silk Unstitched 2 Pcs
Rs. 7,499
Asim JofaAJUFC-19 Embroidered Boski Silk Unstitched 2 Pcs
New
AJUFC-17 Embroidered Chiffon Unstitched 2 PcsAJUFC-17 Embroidered Chiffon Unstitched 2 Pcs
Rs. 7,499
Asim JofaAJUFC-17 Embroidered Chiffon Unstitched 2 Pcs
New
AJUFC-15 Embroidered Organza Unstitched 3 PcsAJUFC-15 Embroidered Organza Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-15 Embroidered Organza Unstitched 3 Pcs
New
AJUFC-14 Embroidered Poly Net Unstitched 3 PcsAJUFC-14 Embroidered Poly Net Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-14 Embroidered Poly Net Unstitched 3 Pcs
New
AJUFC-12 Embroidered Boski Silk Unstitched 2 PcsAJUFC-12 Embroidered Boski Silk Unstitched 2 Pcs
Rs. 7,499
Asim JofaAJUFC-12 Embroidered Boski Silk Unstitched 2 Pcs
New
AJUFC-09 Embroidered Chiffon Unstitched 2 PcsAJUFC-09 Embroidered Chiffon Unstitched 2 Pcs
Rs. 7,499
Asim JofaAJUFC-09 Embroidered Chiffon Unstitched 2 Pcs
New
AJUFC-06 Embroidered Lawn Silk Unstitched 3 PcsAJUFC-06 Embroidered Lawn Silk Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-06 Embroidered Lawn Silk Unstitched 3 Pcs
View all in Festive 138 Products
AJKLP-10 Embroidered Malai Silk Stitched 2 PcsAJKLP-10 Embroidered Malai Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-10 Embroidered Malai Silk Stitched 2 Pcs
AJKLP-08 Embroidered Malai Silk Stitched 2 PcsAJKLP-08 Embroidered Malai Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-08 Embroidered Malai Silk Stitched 2 Pcs
AJKLP-07 Embroidered Exclusive Silk Stitched 2 PcsAJKLP-07 Embroidered Exclusive Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-07 Embroidered Exclusive Silk Stitched 2 Pcs
AJKLP-06 Embroidered Lawn Silk Stitched 2 PcsAJKLP-06 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-06 Embroidered Lawn Silk Stitched 2 Pcs
AJKLP-05 Embroidered Twisted Silk Stitched 2 PcsAJKLP-05 Embroidered Twisted Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-05 Embroidered Twisted Silk Stitched 2 Pcs
AJKLP-04 Embroidered Jumbo Silk Stitched 2 PcsAJKLP-04 Embroidered Jumbo Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-04 Embroidered Jumbo Silk Stitched 2 Pcs
AJKLP-02 Embroidered Lawn Silk Stitched 2 PcsAJKLP-02 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-02 Embroidered Lawn Silk Stitched 2 Pcs
AJKLP-01 Embroidered Lawn Silk Stitched 2 PcsAJKLP-01 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-01 Embroidered Lawn Silk Stitched 2 Pcs
View all in Kids Luxury 8 Products
AJUBEP-09 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-09 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,499
Asim JofaAJUBEP-09 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-08 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-08 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,399
Asim JofaAJUBEP-08 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-07 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-07 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-07 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-06 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-06 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-06 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-05 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-05 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-05 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-04 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-04 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-04 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-03 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-03 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,399
Asim JofaAJUBEP-03 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-02 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-02 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-02 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-01 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-01 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-01 Printed Embroidered Cambric Unstitched 3 Pcs
View all in Printed 21 Products
New
AJUFC-06 Embroidered Lawn Silk Unstitched 3 PcsAJUFC-06 Embroidered Lawn Silk Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-06 Embroidered Lawn Silk Unstitched 3 Pcs
AJPB-292 Printed Lawn Stitched 2pcsAJPB-292 Printed Lawn Stitched 2pcs
Rs. 7,990
Asim JofaAJPB-292 Printed Lawn Stitched 2pcs
AJPB-290 Printed Lawn Stitched 2pcsAJPB-290 Printed Lawn Stitched 2pcs
Rs. 7,590
Asim JofaAJPB-290 Printed Lawn Stitched 2pcs
AJPB-288 Printed Lawn Stitched 2pcsAJPB-288 Printed Lawn Stitched 2pcs
Rs. 7,590
Asim JofaAJPB-288 Printed Lawn Stitched 2pcs
AJPB-285 Printed Lawn Stitched 2pcsAJPB-285 Printed Lawn Stitched 2pcs
Rs. 7,590
Asim JofaAJPB-285 Printed Lawn Stitched 2pcs
AJPB-284 Printed Lawn Stitched 2pcsAJPB-284 Printed Lawn Stitched 2pcs
Rs. 7,940
Asim JofaAJPB-284 Printed Lawn Stitched 2pcs
AJKLP-06 Embroidered Lawn Silk Stitched 2 PcsAJKLP-06 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-06 Embroidered Lawn Silk Stitched 2 Pcs
AJKLP-02 Embroidered Lawn Silk Stitched 2 PcsAJKLP-02 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-02 Embroidered Lawn Silk Stitched 2 Pcs
AJKLP-01 Embroidered Lawn Silk Stitched 2 PcsAJKLP-01 Embroidered Lawn Silk Stitched 2 Pcs
Rs. 4,690
Asim JofaAJKLP-01 Embroidered Lawn Silk Stitched 2 Pcs
View all in Lawn 52 Products
AJWWT-03 T-SHIRT 1 PCAJWWT-03 T-SHIRT 1 PC
Rs. 2,750
Asim JofaAJWWT-03 T-SHIRT 1 PC
-40%
AJWTE-09 T-SHIRT 1 PCAJWTE-09 T-SHIRT 1 PC
Rs. 870
Rs. 1,450
Asim JofaAJWTE-09 T-SHIRT 1 PC
-50%
AJWTE-10 T-SHIRT 1 PCAJWTE-10 T-SHIRT 1 PC
Rs. 725
Rs. 1,450
Asim JofaAJWTE-10 T-SHIRT 1 PC
-50%
AJWTE-11 PRINTED T-SHIRT 1 PCAJWTE-11 PRINTED T-SHIRT 1 PC
Rs. 725
Rs. 1,450
Asim JofaAJWTE-11 PRINTED T-SHIRT 1 PC
-50%
AJWWT-02 WOVEN CHECK SHIRT 1 PCAJWWT-02 WOVEN CHECK SHIRT 1 PC
Rs. 1,375
Rs. 2,750
Asim JofaAJWWT-02 WOVEN CHECK SHIRT 1 PC
-50%
AJMPO-05 POLO T-SHIRT 1 PCAJMPO-05 POLO T-SHIRT 1 PC
Rs. 1,075
Rs. 2,150
Asim JofaAJMPO-05 POLO T-SHIRT 1 PC
-40%
AJMTE-06 T-SHIRT 1 PCAJMTE-06 T-SHIRT 1 PC
Rs. 1,050
Rs. 1,750
Asim JofaAJMTE-06 T-SHIRT 1 PC
-40%
AJWTE-12 GRAPHIC T-SHIRT 1 PCAJWTE-12 GRAPHIC T-SHIRT 1 PC
Rs. 1,050
Rs. 1,750
Asim JofaAJWTE-12 GRAPHIC T-SHIRT 1 PC
-40%
AJWDE-03 DENIM JEANS 1 PCAJWDE-03 DENIM JEANS 1 PC
Rs. 2,250
Rs. 3,750
Asim JofaAJWDE-03 DENIM JEANS 1 PC
View all in Western 10 Products
-40%
AJFO-01 EMBROIDERED BOSKI SILK UNSTITCHED 1 PCAJFO-01 EMBROIDERED BOSKI SILK UNSTITCHED 1 PC
Rs. 3,810
Rs. 6,350
Asim JofaAJFO-01 EMBROIDERED BOSKI SILK UNSTITCHED 1 PC
AJPB-138 EMBROIDERED CAMBRIC 1 PCSAJPB-138 EMBROIDERED CAMBRIC 1 PCS
Rs. 1,950
Asim JofaAJPB-138 EMBROIDERED CAMBRIC 1 PCS
-40%
AJPB-55 PRINTED CAMBRIC 1 PCAJPB-55 PRINTED CAMBRIC 1 PC
Rs. 1,710
Rs. 2,850
Asim JofaAJPB-55 PRINTED CAMBRIC 1 PC
-40%
AJRS-06 DIGITALLY PRINTED EMBROIDERED BLENDED SILK 1 PCAJRS-06 DIGITALLY PRINTED EMBROIDERED BLENDED SILK 1 PC
Rs. 3,870
Rs. 6,450
Asim JofaAJRS-06 DIGITALLY PRINTED EMBROIDERED BLENDED SILK 1 PC
-50%
AJSS-07 PRINTED RAW SILK 1PCAJSS-07 PRINTED RAW SILK 1PC
Rs. 1,475
Rs. 2,950
Asim JofaAJSS-07 PRINTED RAW SILK 1PC
-50%
AJSS-04 PRINTED RAW SILK 1PCAJSS-04 PRINTED RAW SILK 1PC
Rs. 1,475
Rs. 2,950
Asim JofaAJSS-04 PRINTED RAW SILK 1PC
-50%
AJSS-05 PRINTED RAW SILK 1PCAJSS-05 PRINTED RAW SILK 1PC
Rs. 1,475
Rs. 2,950
Asim JofaAJSS-05 PRINTED RAW SILK 1PC
-50%
AJSS-03 PRINTED RAW SILK 1PCAJSS-03 PRINTED RAW SILK 1PC
Rs. 1,475
Rs. 2,950
Asim JofaAJSS-03 PRINTED RAW SILK 1PC
-50%
AJWS-08 (1-PC) EMBROIDERED SELF JACQUARD 1 PCAJWS-08 (1-PC) EMBROIDERED SELF JACQUARD 1 PC
Rs. 2,075
Rs. 4,150
Asim JofaAJWS-08 (1-PC) EMBROIDERED SELF JACQUARD 1 PC
View all in 1 Piece 15 Products
New
Asra Jofa ASAE-08 black embroidered cambric kurta with pink and green botanical floral embroidery and lace hem border – full length viewAsra Jofa ASAE-08 black embroidered cambric 2-piece suit with pink floral embroidery and wide-leg trousers – full length front view
Rs. 9,990
Asim JofaASAE-08 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-06 navy blue all-over embroidered cambric kurta with pearl neckline trim and fringe cuff sleeves – upper body viewAsra Jofa ASAE-06 close-up of navy cambric kurta with pearl-studded round neckline, silver floral placket embroidery and bell sleeves
Rs. 9,990
Asim JofaASAE-06 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-05 dark purple all-over floral embroidered cambric stitched kurta with straight trousers – women's Pakistani suitAsra Jofa ASAE-05 deep plum embroidered cambric kurta close-up with pink floral embroidery, scallop cuff sleeves and front placket detail
Rs. 9,990
Asim JofaASAE-05 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-07 hot pink all-over floral embroidered cambric 2-piece suit with matching salwar – full length front viewAsra Jofa ASAE-07 hot pink embroidered cambric kurta close-up with white all-over floral embroidery, round neckline and tassel tie detail
Rs. 9,990
Asim JofaASAE-07 Embroidered Pret 2 Pcs
New
ASAE-04 Embroidered Pret 2 PcsASAE-04 Embroidered Pret 2 Pcs
Rs. 9,690
Asim JofaASAE-04 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-03 mustard embroidered cambric stitched kurta with wide-leg salwar – women's Pakistani ready-to-wear suitAsra Jofa ASAE-03 golden mustard floral embroidered cambric kurta with bell sleeves and salwar – full length view
Rs. 9,690
Asim JofaASAE-03 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-02 teal embroidered cambric 2-piece suit with bell sleeves – model posing with arms extended on stairsAsra Jofa ASAE-02 teal green floral embroidered cambric kurta with wide-leg salwar – full length front view
Rs. 9,690
Asim JofaASAE-02 Embroidered Pret 2 Pcs
AJPB-292 Printed Lawn Stitched 2pcsAJPB-292 Printed Lawn Stitched 2pcs
Rs. 7,990
Asim JofaAJPB-292 Printed Lawn Stitched 2pcs
AJPB-290 Printed Lawn Stitched 2pcsAJPB-290 Printed Lawn Stitched 2pcs
Rs. 7,590
Asim JofaAJPB-290 Printed Lawn Stitched 2pcs
View all in 2 Piece 75 Products
AJUBEP-09 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-09 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,499
Asim JofaAJUBEP-09 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-08 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-08 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,399
Asim JofaAJUBEP-08 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-07 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-07 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-07 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-06 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-06 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-06 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-05 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-05 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-05 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-04 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-04 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-04 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-03 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-03 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,399
Asim JofaAJUBEP-03 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-02 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-02 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,299
Asim JofaAJUBEP-02 Printed Embroidered Cambric Unstitched 3 Pcs
AJUBEP-01 Printed Embroidered Cambric Unstitched 3 PcsAJUBEP-01 Printed Embroidered Cambric Unstitched 3 Pcs
Rs. 8,199
Asim JofaAJUBEP-01 Printed Embroidered Cambric Unstitched 3 Pcs
View all in 3 Piece 50 Products
UnstitchedUnstitched
PRETPRET
LAWNLAWN
EMBROIDEREDEMBROIDERED
BasicBasic

Unstitched

Experience our latest collection tailored exactly to your needs.

Wedding Festive Collection AJ Prints 26 LAYAAN Festive Collection ZARI Festive Collection Chikankaari 26 Lumiere

PRET

Experience our latest collection tailored exactly to your needs.

Printed Pret 26 Embroidered Pret 26 Prints Collection 26 Everyday Pret Basic Printed Pret 26

LAWN

Experience our latest collection tailored exactly to your needs.

Luxury Lawn 26 Luxury Lawn 25 Embroidered Pret 26 AJ Luxury Festive 26 Amaya Print Edit

EMBROIDERED

Experience our latest collection tailored exactly to your needs.

Luxury Festive Unstitched 26 Kinza Festive Edit aira summer collection 26 Chikankari 26 AJ Prints 26

Basic

Experience our latest collection tailored exactly to your needs.

AJ Prints 26 Prints Collection 26 Basic Printed Pret 26 Charmeuse Silk Amaya Print Edit

Our Collections

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New
Asra Jofa ASAE-08 black embroidered cambric kurta with pink and green botanical floral embroidery and lace hem border – full length viewAsra Jofa ASAE-08 black embroidered cambric 2-piece suit with pink floral embroidery and wide-leg trousers – full length front view
Rs. 9,990
Asim JofaASAE-08 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-06 navy blue all-over embroidered cambric kurta with pearl neckline trim and fringe cuff sleeves – upper body viewAsra Jofa ASAE-06 close-up of navy cambric kurta with pearl-studded round neckline, silver floral placket embroidery and bell sleeves
Rs. 9,990
Asim JofaASAE-06 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-05 dark purple all-over floral embroidered cambric stitched kurta with straight trousers – women's Pakistani suitAsra Jofa ASAE-05 deep plum embroidered cambric kurta close-up with pink floral embroidery, scallop cuff sleeves and front placket detail
Rs. 9,990
Asim JofaASAE-05 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-07 hot pink all-over floral embroidered cambric 2-piece suit with matching salwar – full length front viewAsra Jofa ASAE-07 hot pink embroidered cambric kurta close-up with white all-over floral embroidery, round neckline and tassel tie detail
Rs. 9,990
Asim JofaASAE-07 Embroidered Pret 2 Pcs
New
ASAE-04 Embroidered Pret 2 PcsASAE-04 Embroidered Pret 2 Pcs
Rs. 9,690
Asim JofaASAE-04 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-03 mustard embroidered cambric stitched kurta with wide-leg salwar – women's Pakistani ready-to-wear suitAsra Jofa ASAE-03 golden mustard floral embroidered cambric kurta with bell sleeves and salwar – full length view
Rs. 9,690
Asim JofaASAE-03 Embroidered Pret 2 Pcs
New
Asra Jofa ASAE-02 teal embroidered cambric 2-piece suit with bell sleeves – model posing with arms extended on stairsAsra Jofa ASAE-02 teal green floral embroidered cambric kurta with wide-leg salwar – full length front view
Rs. 9,690
Asim JofaASAE-02 Embroidered Pret 2 Pcs
New
AJUFC-26 Embroidered Organza Unstitched 3 PcsAJUFC-26 Embroidered Organza Unstitched 3 Pcs
Rs. 7,499
Asim JofaAJUFC-26 Embroidered Organza Unstitched 3 Pcs